Index

Privacy Policy

Last updated: 2025-09-15

Index

We value your personal privacy. This privacy policy explains how Anolytech Norden AB processes personal data in accordance with the EU General Data Protection Regulation (GDPR) and other applicable legislation.

The policy applies to:

  • Visitors to our website (including the use of cookies and similar technologies)
  • Our business contacts (B2B), such as customers, suppliers, and potential business partners

In this policy, you will find information about which personal data we process, for what purposes, the legal basis, how long we retain the data, and what rights you have.

1. Which cookies do we use?

We use a cookie banner where you can choose which categories of cookies you consent to. You may change or withdraw your consent at any time via the cookie settings or by changing the settings in your browser.

1.1 Essential

These cookies are necessary for the basic functions of the website. Without these cookies we cannot guarantee that the website will function as it should.
Legal basis: legitimate interest.

1.2 Statistics

These cookies are used to analyse how our website is used and to remember your choices. They enable us to measure performance, detect problems, and provide a better and more relevant user experience.
Legal basis: consent.

1.3 Marketing

We use third-party cookies for marketing purposes in order to show you relevant advertisements (only our own) on other websites. This technology is called remarketing, or retargeting, and requires your consent. It enables us to measure how effective our advertisements are and how you found our website.
Legal basis: consent.

1.4 Functional

We use these cookies to improve the user experience on our website. For example, we collect information on how you use the website in order to offer you a more relevant experience adapted to your preferences.
Legal basis: legitimate interest or consent (depending on the function).

1.5 Our providers

We use cookies and pixels from the following external platforms:

  • Google Marketing Platform (including Ads, Display, Analytics) – advertising and website analysis
  • Meta (Facebook/Instagram Pixel) – advertising and campaign measurement
  • LinkedIn Insight Tag – audience analysis and targeted advertising
  • HubSpot – marketing automation, lead management, and website analysis2.

2. Processing of personal data for business contacts (B2B)

Anolytech Norden AB, reg. no. 556938-0750, Koppargatan 21A, 27139 Ystad, is the data controller and responsible for the processing of personal data in accordance with applicable law, including the EU General Data Protection Regulation. We process personal data about you as an employee of one of our customers or suppliers, as well as potential customers and suppliers. This processing is described in this privacy policy. The terms “we, our, ours and us” below refer to Anolytech Norden.

2.1 Which persons do we process personal data about?

Within our operations we process personal data regarding the following three categories of business contacts.

2.1.1 Contact persons at our customers and suppliers, i.e. employees or consultants at the companies included in our business network of customers or suppliers where the person is our contact person, uses our services and products, participates in our events, or is in contact with us by telephone, email, letter or otherwise. 

2.1.2 Other employees (who are not our contact persons) at our customers and suppliers, i.e. employees at the companies included in our business network of customers or suppliers where the employee uses our services and products.

2.1.3 Contact persons for potential suppliers and customers, i.e. employees at companies that have shown interest in our products or services or who may otherwise be interested in entering into a business relationship with us. 

In addition, we may also receive emails and other correspondence containing personal data about third parties, which we thereby process. Where required, we will inform you as a third party of the processing.

If we do not receive the personal data indicated below directly from you, we may obtain them from your employer (i.e. our suppliers or customers), from the website of the company you represent, or from official registers such as Creditsafe and SPAR.

2.2 Which personal data do we process, why, on what legal basis and for how long

2.2.1 Contact persons at our customers and suppliers
To be able to fulfil cooperation or business relations with the organisation you represent

If you represent an organisation with which we have a cooperation or business relation, we will process the personal data that you or your employer have provided to us in and for this relation. We also process your personal data in order to change, develop and improve our products and services.

For these purposes we process your name, telephone number, email address, user ID, title, details of the organisation you represent, details of the products and services you have purchased or expressed interest in, details of your use of our products and services, as well as any correspondence, documentation, meeting and memorandum notes.

The legal basis for our processing of your personal data for this purpose is that it is necessary for our legitimate interest in maintaining and fulfilling our commitments in relation to the organisation you represent. This means that our interest in processing your personal data as a representative of your organisation overrides your interest in protecting your personal privacy. If we do not process your personal data, we cannot cooperate or have a business relation with your organisation or fulfil our commitments to the organisation. Your personal data are processed for this purpose for as long as necessary to maintain and fulfil our commitments under the agreements concluded with your organisation.

For marketing and information
We may process your name, telephone number, email address, title, details of the organisation you represent, and details of the purchases you have made from us on behalf of your organisation, as well as details of other products and services your organisation has shown interest in, in order to send offers and information about us, our operations and our events to your organisation.

The legal basis for our processing of your personal data is that it is necessary for our legitimate interest in being able to market products and services that we believe your organisation may be interested in. Our interest in processing your personal data to promote our cooperation with your organisation by making such mailings overrides your possible interest in protecting your personal privacy. We process your personal data for this purpose for as long as you represent an organisation with which we have a relationship or an agreement, and for one year thereafter.

For accounting
We will process data concerning the transactions that take place between your organisation and us for accounting purposes. We will therefore process your personal data, such as name, telephone number, email address, user ID, details of the organisation you represent, as well as details of the purchases you have made from us on behalf of your organisation.

The legal basis for our processing of your personal data is that it is necessary for us to be able to comply with our legal obligations under the Swedish Accounting Act. We process your personal data for accounting purposes for seven years after the end of the financial year in which the accounts were closed.

2.2.3 Other employees at our customers and suppliers (not contact persons)
To be able to fulfil cooperation or business relations with the organisation you represent

If you represent an organisation with which we have a cooperation or business relation, we will process the personal data that you or your employer have provided to us in and for this relation. We also process your personal data in order to change, develop and improve our products and services.

For these purposes we process your name, email address, user ID, title, details of the organisation you represent, as well as details of your use of our products and services.

The legal basis for our processing of your personal data for this purpose is that it is necessary for our legitimate interest in maintaining and fulfilling our commitments in relation to the organisation you represent. This means that our interest in processing your personal data as a representative of your organisation overrides your interest in protecting your personal privacy. If we do not process your personal data, we cannot cooperate or have a business relation with your organisation or fulfil our commitments to the organisation. Your personal data are processed for this purpose for as long as necessary to maintain and fulfil our commitments under the agreements concluded with your organisation.

2.2.4 Contact persons at potential customers and suppliers
For marketing and information

We may process your name, telephone number, email address, title, details of the organisation you represent, any details of products and services your organisation has expressed interest in, and any additional information you have provided in your contacts with us, in order to send offers and information about us, our operations and our events to your organisation.

The legal basis for our processing of your personal data is that it is necessary for our legitimate interest in being able to market products and services that we believe your organisation may be interested in. Our interest in processing your personal data to promote our cooperation with your organisation by making such mailings overrides your possible interest in protecting your personal privacy.

We process your personal data for this purpose for three months from when we obtained your details, in cases where we have not received the details directly from you, and otherwise for one year from when you last expressed interest in our services and products.

2.3 To whom we disclose personal data and where we process them geographically

Your personal data will only be processed by those of our employees who need to process your personal data in order to perform their duties.

Your personal data may be disclosed to and processed by others. Examples of third parties to whom we may disclose your personal data include suppliers, business partners, insurance companies, law firms, audit firms and business consultants. These parties are independently responsible for their processing of your personal data.

We may also disclose your personal data to our service providers and business partners who process personal data on our behalf, so-called data processors. We have agreements with our data processors that ensure they process your personal data in accordance with this privacy policy and our instructions.

We may also disclose your personal data to third parties in order to permit a restructuring, merger, acquisition or sale of all, or parts of, Anolytech Norden’s assets. We may also disclose your personal data to authorities that require us to disclose such personal data.

As a general rule, Anolytech Norden processes your personal data only within the EU and EEA.

When transferring personal data outside the EU/EEA, we ensure that the transfer is carried out in accordance with applicable data protection legislation, for example through the European Commission’s Standard Contractual Clauses or other necessary safeguards.

3. Storage

We process personal data only for as long as there is a need to retain them in order to fulfil the purposes for which the data were provided or collected. The same personal data may be stored in several different places for several different purposes.

This may mean that data that have been deleted from one system because they are no longer necessary there and for that purpose may still exist in another system for another purpose where the personal data are still required. See above under the respective purpose in section 2 for more specific information on how long we retain personal data for each purpose.

Your personal data may be retained for longer than stated above if required in order to comply with legal requirements or decisions by public authorities.

4. Your rights

When we process your personal data you have certain rights under the law. Please note that the exercise of these rights is subject to certain requirements and conditions as specified in law (primarily the GDPR).

4.1 Your right to information and access

You have the right, free of charge, to request in writing information about which personal data we process about you.

If you do not have grounds for your request or your request is unreasonable, e.g. if you request extracts or erasure frequently and at short intervals, we may either refuse to comply with your request or charge a fee covering the administrative costs incurred by your request.

4.2 Your right to rectification and erasure

You have the right to request that inaccurate or incomplete personal data be rectified. You may also request erasure of your personal data in the cases specified in the GDPR. If our processing is based on your consent, you also have the right to withdraw this at any time, without this affecting the lawfulness of the processing carried out before the withdrawal.

4.3 Your right to object to direct marketing

You may at any time object to your personal data being processed for direct marketing. If you do not want us to process your personal data for this purpose, we ask you to notify us by contacting us using our contact details below, see point 5. We will then cease processing your personal data for this purpose.

4.4 Your right to require restriction

Under certain circumstances as specified in the GDPR, you have the right to require that the processing be restricted. If you have this right, such personal data, with the exception of storage, may only be processed with your consent, or for the establishment, exercise or defence of legal claims, or to protect the rights of another natural or legal person or for reasons of important public interest.

4.5 Your right to data portability

You have the right to receive, in a structured, commonly used and machine-readable format, the personal data concerning you that you have provided to us and the right to transfer those data to another data controller where technically feasible.

4.6 Your right to lodge complaints

If you are dissatisfied with how we have processed your personal data, we ask you to contact us, see our contact details in point 5. You also have the right to submit a complaint to:

The Swedish Authority for Privacy Protection (IMY), Box 8114, 104 20 Stockholm, imy@imy.se

5. Contact us

You can contact us in the following :
By writing to or visiting us:
Anolytech Norden AB Koppargatan 21A
271 39 Ystad

6. Changes

We reserve the right to amend and update this privacy policy. In the event of material changes to the privacy policy, or if existing personal data are to be processed in another way than stated in the privacy policy, we will inform about such changes in an appropriate manner.

Index Privacy Policy Last updated: 2025-09-15 Index We value your personal privacy. This privacy policy explains how Anolytech Norden AB processes personal data in accordance with the EU General Data […]